How to Stage a Property Using The Picturalist Products

• Posted on 14 September 2023
• By Roy Cohen
• Posted in Staging a Property with art, Staging a property with The Picturalist
• 0

Staging a property is a strategic process that involves preparing the space, making it more appealing to more potential buyers. Not everyone has the vision to see past your furniture. If potential buyers walk into an empty property that isn’t staged, a lot of people won't be able to envision themselves living there. Utilizing great products can help enhance the vision and emotional appeal of living in the property. 

HOW TO STAGE A PROPERTY FOR SALE USING OUR ART & PHOTOGRAPHY FRAMED PRODUCTS

Staging a property is a strategic process that involves preparing the space, making it more appealing to more potential buyers. 

Not everyone has the vision to see past your furniture. If potential buyers walk into an empty property that isn’t staged, a lot of people won't be able to envision themselves living there. Utilising great products can help enhance the vision and emotional appeal of living in the property. 

Here is a comprehensive guide on how to stage your property with the maximum effect:

Assess the Space

Begin by assessing each room and what needs to be added, or even taken away. Consider the properties target demographic. Are you marketing towards young professionals or families? As certain styles would not appeal to every demographic. 

Define Your Staging Style

You need to create a continuous and flawless style within your space. Each room having a different style will confuse potential buyers. Define a key style that aligns with the properties architecture and potential buyers preferences. It can be modern, traditional, rustic or eclectic. 

Visit 'Shop by Decor Type' at The Picturalist to view our extensive products and gain inspiration for your staging style. 

Vision Cohesion

When brainstorming and designing each room, ensure that your room flows and they all compliment each other. Selecting some key pieces for each room will create harmony adding to your overall style. 

Declutter and Clean

Now that you have completed your assessment on your property and decided on your staging style, you need to give your space a deep clean and remove any unnecessary clutter before incorporating your new decor. Remove any excess furniture and personal items. No one wants to see a room full of clutter. The potential buyers will be unable to see past the cluttered room. A clean and organised space gives the buyers a blank canvas so that they can envision themselves, their own furniture and personal items in that space. 

Focus on Key Areas

There are certain rooms that require more attention than others when it comes to staging. There are 4 key rooms you must focus on. These are the living room, kitchen, master bedroom and bathroom. If you stage these 4 rooms and give each room the special attention it requires, it will create a lasting impression on potential buyers. 

Living Room:

Select furniture and soft furnishing that highlight features within your space, room size and layout. Choose comfort yet stylish. We’ve all seen properties that have some nice looking furniture but it clearly isn't a lived in space. Include items such as cushions, pillows and beautiful artwork that add warmth and character to the room.

Royal Palace Perspective in Madrid by L. Manzo is a great piece of artwork that would add style and class to your living space. 

Kitchen:

Remember not to clutter your worktops. Include a selected number of appliances, chopping boards and stylish utensil holders. 

Set the dining area with a chic stylish dinner set, glassware and utensils, anything that can encourage potential buyers to envision themselves sitting at the table, entertaining friends in the property. 

Sundial Hat by Gerry Cranham via Getty Images Gallery is a stunning picture that will enhance the chic space in your dining area. 

Master Bedroom:

Transform the master bedroom into a serene and harmonious retreat using luxurious linens, pillows and throws. 

Keep the decor sophisticated and minimal, incorporating a few selected pieces of artwork such as Blurred motion, A forest of aspen trees in autumn, Straight white tree trunks by Mint Images via Getty Images Gallery and And Then I Met You by Karen Thom are two great pieces of artwork to create a space of deep relaxation and tranquillity. 

Bathroom:

Enhance the bathrooms aesthetics with fresh, clean plush towels, bath mats and a clean shower curtain. Add a spa like element by including items such as scented candles, reed diffusers and beautiful pieces of artwork that all create a calm and tranquil space. 

Colorful Miami Beach lifeguard tower with stunning sunset sky and empty beach by Artur Debat, Man with arms outreached floating in sea by The Image Bank, A Mid-Summer's Dream by Francesco Alessandrini and Stillness by Karen Thom are four stunning pieces to add to your bathroom

Choose Great Lighting

Remember when inviting potential buyers into your home, lighting is key. Ensure all rooms are well lit to create an inviting atmosphere. Natural light is best, but if natural light is limited, consider adding floor or table lamps.  

Final Touches

Now you have selected some key pieces of furniture it is now time to add the final touches, items such as vases, mirrors and pieces of art. 

Adding indoor plants creates a feeling of life and vibrancy. 

Professional Photography

Once the staging is complete it is now time to get professional pictures taken. Please avoid taking blurry pictures from your phone. A professional photographer will take high quality photos of the staged property. These will be crucial for online listing and all marketing materials, getting more potential buyers through your door. 

Conclusion

Remember by decluttering and incorporating some key pieces of furniture can go a long way to staging your property. Adding soft furnishings and chic pieces of artwork are the finishing and crucial final touches to staging. Remember a little goes a long way and creating a stylish and welcoming environment will appeal to all that walk through your door, helping each person envision themselves living in the property.