PANTONE COLOR OF THE YEAR
Pantone announced that its 2021 Colors of the Year are Ultimate Gray and Illuminating, shades chosen for their warmth and dependability.
The Pantone news release announcing the colors described Illuminating as “a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power.” Ultimate Gray, like pebbles, is emblematic of “solid and dependable elements which are everlasting and provide a firm foundation.”
“The selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one color or one person, it’s about more than one. The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude,” Leatrice Eiseman, executive director of the Pantone Color Institute, said in a news release. “Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted, this is essential to the human spirit.”
Pantone’s ability to forecast color trends is a marketing force that helps furniture, textile, fashion, accessory and technology designers choose designs from season to season.